Smart Badge
How does it work?
What does your badge reader do?
The badge reader(s) that you receive as an exhibitor during your participation are intended to make the visitor experience even better. With these readers, visitors can easily gather information about your organization, products and perhaps even vacancies. The number of badge readers that you receive depends on the EasyGo package you have chosen. The badge reader sends the information that you have uploaded in your My Easyfairs profile. This allows you to retain control over the information that you share with visitors.
In this video we show how easy the smart badge works.
How does it work?
Visitors can easily scan your badge reader on the stand with their badge (which they receive when entering the exhibition floor). As a result, they receive your product and company information (which you have uploaded via My Easyfairs) via e-mail at the end of the day.
Your benefits as an exhibitor
Easily distribute your business information Visitors who have not spoken to you can easily receive your product and company information via e-mail by simply scanning your badge reader with the badge they receive upon arrival.
Encourage the visitor experience Visitors who scan your badge reader with their badge will receive your information digitally. They can easily share this data with their colleagues and acquaintances via e-mail or social media.
Reduce costs and waste Thanks to digital business information you save on brochures, catalogs and print material. So less (transport) costs and less chance that your visitors “lose” your material along the way.
Simplify your follow-up after the exhibition Included with GoLeads , GoPlus or GoPremium , you will receive a list of visitors who digitally collected your business information. Done with the time-consuming entry of business cards or contact forms.
More contacts and possibilities To generate optimal leads you can combine the use of your badge reader with the Visit Connect app (available from GoLeads). This puts you in the lead and scans the badges of interesting visitors that you spoke during your participation. In the app you can add notes and make comments so that following up conversations becomes even easier. In addition, encourage your visitors to scan your badge reader so that you can also exchange information with visitors that you have not spoken to. If you have GoLeads, GoPlus or GoPremium, you will receive the list of details of the visitors who have scanned your badge reader.
What should you do during the exhibition?
- Place the badge reader on your stand: in the view of your visitor, easily accessible and at the right height for easy scanning. Need advice? We are ready for you!
- The batteries of the badge reader will last a whole fair.
- Return the badge reader at the end of the day on the last exhibition day.
- If you have GoLeads, GoPlus or GoPremium, you will receive the list of visitors who have scanned the badge reader(s) at your stand. You can also request this information via My Easyfairs.
If you have GoVisibility, you can still upgrade to another package to get the list of visitors who have scanned the badge reader(s) at your stand. If you upgrade on time, you can also benefit from other features, such as the Visit Connect App. N.B. The badge reader that you rent remains the property of Poken NV. Non-returned badge readers will be charged € 500.
How does the Smartbadge work?
"Very accessible to visitors & easy to use."
"Great system to measure our impact."
"The ability to make additional contacts even when the booth is busy."
